Distributor Individuals: Total (PI2758)

This metric is intended to capture self-employed individuals who sell the organization's products or services - either to other distributors (wholesale) or to the ultimate consumer (retail). Organizations wishing to report on distributor organizations should instead use Distributor Organizations: Total (PI1060) and/or its various submetrics.

Distributors do not need to exclusively sell the organization's products or services. Direct employees that distribute the organization's goods or services should be considered as employees and not as distributors.

This metric is multi-dimensional in regards to the five dimensions of impact: it may help describe the WHO dimension when the stakeholder group represented by the metric is the stakeholder group targeted by the investment or organization. It may also help measure the HOW MUCH Scale dimension, which helps estimate the number of the targeted stakeholders experiencing the outcome. For more on the alignment of IRIS metrics to the five dimensions of impact, see specific guidance document. No single metric is sufficient to understand an impact; rather, metrics are selected as a set across all dimensions of impact. When possible, the selection of metrics to measure and describe the five dimensions should be based on best practice and evidence.