Target Stakeholders (OD7212)

This metric is intended to capture the target stakeholders of the organization's activities, including the intended recipients of the organization's products, services, and operations.

Organizations can benefit people and planet throughout their supply and distribution chains, in their provision of products or services, and through their operations. Some examples follow:

• An organization that produces wind power from wind farms, mitigating climate change, could indicate the planet as its target stakeholder.
• An organization buying mangoes from co-operatives that source from smallholder farmers could indicate suppliers as its target stakeholder.
• An organization that recruits, trains, and employs chronically underemployed populations could indicate employees as its target stakeholder.
• An organization engaging women in poor rural areas as distributors of its products and services could indicate distributors as its target stakeholder.
• An organization manufacturing and selling water purification tablets could indicate clients as its target stakeholder.

Organizations are encouraged to report IRIS metrics related to numbers reached and other key performance indicators (KPIs). For instance, the example organization above that buys mangoes might also report Supplier Individuals: Smallholder (PI9991) and Payments to Supplier Individuals: Smallholder (PI7852).

Organizations are also encouraged to report this metric in conjunction with Relationship to Target Stakeholders (OD7900).

For planet-related stakeholders, organizations are encouraged to use this metric in conjunction with Target Stakeholder Ecoregion (PD2854), Target Stakeholder Setting (PD6384), Target Area Protected Status (PD1676), and Target Stakeholder Geography (PD6424).

This metric may help describe the WHO dimension of impact, which details which stakeholders the investment or enterprise aims to reach with the outcome. This metric may also help clarify how underserved they were prior to the investment. For more on the alignment of IRIS metrics to the five dimensions of impact, refer to the IRIS+ guidance document: IRIS+ and the Five Dimensions of Impact. No single metric is sufficient to understand an impact; rather, metrics are selected as a set across all dimensions of impact. When possible, the selection of metrics to measure and describe the five dimensions should be based on best practice and evidence.

For Marine Resources Conservation and Management Theme, this metric is aligned with the Ocean Impact Navigator framework, Impact Area F8.