Distributor Individuals: Rural (PI3972)

This metric is intended to capture how many self-employed rural individuals sold the organization’s products or services, either to other distributors (wholesale) or to ultimate consumers (retail), during the reporting period.

Distributors counted under this metric need not exclusively sell the organization’s products or services. Direct employees who distribute the organization’s goods or services should be considered employees, not distributors.

This metric is multi-dimensional with regard to the five dimensions of impact: it may help describe the WHO dimension when the stakeholder group represented by the metric is the stakeholder group targeted by the investment or organization. It may also help measure the HOW MUCH Scale dimension, which helps estimate the number of the targeted stakeholders experiencing the outcome. For more on the alignment of IRIS metrics to the five dimensions of impact, see IRIS+ and the Five Dimensions of Impact (https://iris.thegiin.org/document/iris-and-the-five-dimensions/). No single metric is sufficient to understand an impact; rather, metrics are selected as a set across all dimensions of impact. When possible, the selection of metrics to measure and describe the five dimensions should be based on best practice and evidence.